{"product_id":"joha-brown-rice-assam","title":"Joha Brown Rice (Assam)","description":"\u003ch3\u003e\u003cspan\u003eAromatic • Whole Grain • Naturally Nutritious\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eJoha Brown Rice\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is the whole-grain version of Assam's famous aromatic Joha rice. Unlike polished white rice, it retains the bran layer, making it naturally rich in fiber, vitamins, minerals, and antioxidants while preserving its signature fragrance and authentic taste.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarefully sourced from the fertile fields of Assam, Joha Brown Rice is an excellent choice for health-conscious consumers seeking both nutrition and traditional flavor.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003e100% Natural \u0026amp; Unpolished\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally Aromatic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich in Dietary Fiber\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGood Source of Iron \u0026amp; Magnesium\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains Natural Antioxidants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo Artificial Preservatives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSustainably Sourced from Assam Farmers\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHealth Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSupports healthy digestion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain steady energy levels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich in essential nutrients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePromotes heart health as part of a balanced diet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally satisfying due to its high fiber content\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eCooking Suggestions\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for everyday meals, pulao, khichdi, vegetable rice, steamed rice, and traditional Assamese cuisine. For best results, soak for 30–60 minutes before cooking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eStorage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStore in a cool, dry place away from direct sunlight. Keep the pack tightly sealed after opening to maintain freshness and aroma.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Choose AgriAxom?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt AgriAxom, we work directly with Assam's farmers to bring authentic, naturally grown products to your table. Every pack of Joha Brown Rice reflects our commitment to quality, sustainability, and supporting local farming communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAgriAxom – Bringing Assam's Harvest to Your Kitchen.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"AgriAxom","offers":[{"title":"1 Kg","offer_id":50049967030549,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"2 Kg","offer_id":50049967063317,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"3 Kg","offer_id":50049967096085,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"5 Kg","offer_id":50049967128853,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/2664\/4757\/files\/ChatGPTImageJul22_2026_05_03_21PM.png?v=1784720031","url":"https:\/\/agriaxom.com\/products\/joha-brown-rice-assam","provider":"AgriAxom","version":"1.0","type":"link"}